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Homemover Leads for KBB Retailers

 

 

 Homemovers spend three times more on home improvement services and furniture than non-movers.

 

The ideal audience to target in 2025 is the home mover. Kitchen, Bedroom and Bathroom retailers must respond more to these customers' needs. A typical homemover will spend a staggering £42k on goods and services around their home move.

People who move homes spend £4bn annually on new kitchens and over £29bn on other move-related purchases.
Kitchen renovations are often prioritised as movers are keen to put their stamp on a new property.

The homemover audience offers KBB retailers the opportunity to tap into a market with high spending capacity and an obvious need for their products and services, which could drive significant revenue growth.

 

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High Intent Leads

Boost Your Business with BuyerAlerts: Your Gateway to High-Value Customers.

Easy to use and cost-effective BuyerAlerts is a marketing database that covers all UK house moves and property details. 

  • Reach more customers: We can connect you with moving consumers who may need your products or services.

  • Targeted marketing: Our service focuses on customers who are likely to buy kitchens, bathrooms and bedrooms.

  • Huge market: Nearly 1.4 million people were in the house-moving journey at the start of 2025, and will be spending billions on home improvements.

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 ◼️Although homemovers represent only 5% of the population, they account for more than 25% of spending in the home improvement sector

◼️Homemovers are 8 times more likely to buy a kitchen or bathroom compared to other consumers

◼️Furniture spending accounts for approximately 3.8% of homemovers' total retail spending (£1.1 billion)

 

homemover marketing

Hugely-Effective Marketing

Once you have found your key target audience on the BuyerAlerts platform, we can then help you market to them through our cost-effective channels.

  • Direct Mail: Reach potential customers and build trust with creative, eye-catching mail.
  • Mobile Ads: Appear on the mobile phone of your audience, improving your brand visibility.

📨The Data & Marketing Association (DMA) highlight that direct mail has a response rate of 9% to a house list and 5% to a prospect list, compared to email's response rate of only 1%.

📲Compared to standard mobile ads, scrolling mobile ads achieve three times the engagement for a reduced cost-per-click rate (CPC).

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BuyerAlerts-platform
Easy to use

How It Works

Create highly targeted campaigns with BuyerAlerts. Save time and money by excluding those people who are not ready to buy from you. 

  1. Find potential customers: We can identify UK homeowners who are in the market for your services. We can also highlight any properties that may need to be renovated soon.
  2. Tailored approach: Find the right audience for your specific KBB services or trade with our automatic filters.
  3. Easy marketing: It only takes a couple of clicks to send postcards or set up mobile adverts. We can manage the rest for you.
  4.  
 

Ready to test BuyerAlerts?

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