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Homemover Leads for Solar Panel Installers

 

 

 Homemovers spend three times more than non-movers on home improvement services.

Homemovers represent an ideal audience to target in 2025, and solar panel installers should be more proactive in addressing the needs of these consumers. A typical homemover spends £42k on goods and services around the move, making them a key target.

Energy efficiency improvements, which increase property value, account for over £29 billion in annual additional spending by those moving home.

The homemover audience offers the opportunity to tap into a market with high spending capacity and a higher propensity to invest in home improvement projects. 

 

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High Intent Leads

Boost Your Business with BuyerAlerts: Your Gateway to the DNA of Each UK Property

BuyerAlerts gives you access to over 350 property attributes from over 4,500 credible data sources. 

  • Understand the make of the property: You can access data such as roof type, energy performance, construction type and many more.

  • Reach more customers: We help you find people who are moving homes and may need solar panels or other energy improvements.

  • Targeted marketing: Our service focuses on the demographic data of customers who are likely to invest in solar panels.

  • Access a huge market: At the end of 2025, nearly 1.4 million people were in the homemoving journey and will spend billions on home improvements.

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Solar panels typically boost a UK home’s value by around 3%, according to multiple studies from the housing industry.

 

 

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Super-Effective Marketing

Once you find your dream customers, we can make connecting with them super easy through our cost-effective marketing channels.

  • Direct Mail: People love receiving mail! It’s a great way to get noticed and drive sales.
  • Mobile Ads: Reach thousands of potential customers with affordable ads that target specific locations.

📨According to the Data & Marketing Association (DMA), direct mail has a response rate of 9% to a house list and 5% to a prospect list, compared to email's response rate of just 1%.

📲Scrolling mobile ads achieve 3 times the engagement of standard mobile display ads, resulting in greater relevance and reduced cost per click (CPC).

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BuyerAlerts-platform
Easy to use

How It Works

We have designed BuyerAlerts to save you time and costs trying to reach people who are not ready to buy from you. 

  1. Find potential customers: We track the UK property market to identify homeowners who are in the market for your services and properties that may need to be renovated soon.
  2. Tailored approach: Automatic filters help you reach the right audience for your services.
  3. Easy marketing: Send postcards or set up mobile adverts within a couple of clicks. We will manage the rest for you.
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