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Homemover Leads for Solar Panel Installers
Homemovers spend three times more than non-movers on home improvement services.
Homemovers represent an ideal audience to target in 2025, and solar panel installers should be more proactive in addressing the needs of these consumers. A typical homemover spends £42k on goods and services around the move, making them a key target.
Energy efficiency improvements, which increase property value, account for over £29 billion in annual additional spending by those moving home.
The homemover audience offers the opportunity to tap into a market with high spending capacity and a higher propensity to invest in home improvement projects.
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Boost Your Business with BuyerAlerts: Your Gateway to the DNA of Each UK Property
BuyerAlerts gives you access to over 350 property attributes from over 4,500 credible data sources.
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Understand the make of the property: You can access data such as roof type, energy performance, construction type and many more.
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Reach more customers: We help you find people who are moving homes and may need solar panels or other energy improvements.
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Targeted marketing: Our service focuses on the demographic data of customers who are likely to invest in solar panels.
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Access a huge market: At the end of 2025, nearly 1.4 million people were in the homemoving journey and will spend billions on home improvements.
Solar panels typically boost a UK home’s value by around 3%, according to multiple studies from the housing industry.
Super-Effective Marketing
Once you find your dream customers, we can make connecting with them super easy through our cost-effective marketing channels.
- Direct Mail: People love receiving mail! It’s a great way to get noticed and drive sales.
- Mobile Ads: Reach thousands of potential customers with affordable ads that target specific locations.
📨According to the Data & Marketing Association (DMA), direct mail has a response rate of 9% to a house list and 5% to a prospect list, compared to email's response rate of just 1%.
📲Scrolling mobile ads achieve 3 times the engagement of standard mobile display ads, resulting in greater relevance and reduced cost per click (CPC).
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How It Works
We have designed BuyerAlerts to save you time and costs trying to reach people who are not ready to buy from you.
- Find potential customers: We track the UK property market to identify homeowners who are in the market for your services and properties that may need to be renovated soon.
- Tailored approach: Automatic filters help you reach the right audience for your services.
- Easy marketing: Send postcards or set up mobile adverts within a couple of clicks. We will manage the rest for you.
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Frequently Asked Questions
Find answers to the most commonly asked questions below.